I’m Carl Larsson, a person with a passion for bringing ideas to life. I’m an obsessive doer and an incurable optimist, qualities that have shaped a diverse and multifaceted creative career spanning set design, acting, photography, art direction, and directing.

As a Director, I’m driven by humor in all its forms, from the subtle and dry to the bold and absurd. With a background in acting, I bring a deep understanding of storytelling, character building and emotional nuance to every project, always striving to create work that feels both grounded and surprising. Whether it’s a short spot or a long-form narrative, my goal is always to build authentic worlds, shape memorable characters, and connect with audiences on a real, human level.

Brands i’ve worked with

Anaheim Ducks, Warner Bros Games, EA Games, Panda Express, RBC, Gran Coramino, LandO’Lakes,  Houdini Sportswear, Oreo, Dominos Pizza,Oddset, Halebobop, IBM, KitKat, Xbox, Oscar Mayer, Nordea Bank, MasterCard, Re:member, YouBed, Casumo, Subway

Featured in

Newsweek, Vice, CNN, BBC, Fox, NBC, Hypebeast, Canal+, GQ, Food & Wine, Fubiz, Yahoo, Adweek, Complex, International Business Times, L’OBS, Metro, Liberation, Firstpost, Elite Daily, Culture Trip, Detikcom, The Daily Meal, France television, Swedish television, Japanese television.

Education

Miami Ad School School - SF & NYC
A two-year program Art director

Berghs SOC - Stockholm
A six-months introduction to advertising

Calle Flygare Theatre School - Stockholm
A two-year program Acting and performance

European Film College - Ebeltoft
 A one-year program Basic learning in filmmaking

Experience

2025 - Current
Director - NEWNEW - Stockholm

2022 - 2024
ACD - Battery - Los Angeles 

2024
Jury - Le Book -  Los Angeles 

2017 - 2021
ACD - Perfect Fools - Stockholm

2016 - 2019
Creative Lab Teacher Miami Ad School

2016 - 2017
Art Director - McCann - Stockholm

Internships
Creative Lab - Le Bureau - Stockholm
Creative Lab - McCann - London
Creative Lab - Havas - New York
Creative Lab - 360i - New York

Awards

Photography

Finalist - Life Framer Judged by Martin Parr

Advertising

Gold - Excellence Awards - Grönborg Live
Merit - Excellence Awards - Grönborg Live
Merits - One Show - Grönborg Live
Golds - Spinn Awards - Grönborg Live 
Gold - 100 wattaren - Grönborg live
Merit - Guldägget - Grönborg Live
Merit - Guldägget - Janne Walk
Merits - One Show - Janne Walk
Shortlist - Eurobest - Houdini Menu
Gold - Award of Montreux  - UN Women
Gold - ADC Young Guns - UN Women
Gold - YGA - Coding For Toddlers
Gold - Young Guns Award - UN Women
Silver - Young Guns Award - D-Coffin
Bronze - Andy Award - Un Women
Wood Pencil D&AD - Pantone Skintone
Future Lions Finalist - Unreal Health Sticker