I’m Carl Larsson, a person with a passion for bringing ideas to life. I’m an obsessive doer and an incurable optimist, qualities that have shaped a diverse and multifaceted creative career spanning set design, acting, photography, art direction, and directing.
As a Director, I’m driven by humor in all its forms, from the subtle and dry to the bold and absurd. With a background in acting, I bring a deep understanding of storytelling, character building and emotional nuance to every project, always striving to create work that feels both grounded and surprising. Whether it’s a short spot or a long-form narrative, my goal is always to build authentic worlds, shape memorable characters, and connect with audiences on a real, human level.
Brands i’ve worked with
Anaheim Ducks, Warner Bros Games, EA Games, Panda Express, RBC, Gran Coramino, LandO’Lakes, Houdini Sportswear, Oreo, Dominos Pizza,Oddset, Halebobop, IBM, KitKat, Xbox, Oscar Mayer, Nordea Bank, MasterCard, Re:member, YouBed, Casumo, Subway
Featured in
Newsweek, Vice, CNN, BBC, Fox, NBC, Hypebeast, Canal+, GQ, Food & Wine, Fubiz, Yahoo, Adweek, Complex, International Business Times, L’OBS, Metro, Liberation, Firstpost, Elite Daily, Culture Trip, Detikcom, The Daily Meal, France television, Swedish television, Japanese television.
Education
Miami Ad School School - SF & NYC
A two-year program Art director
Berghs SOC - Stockholm
A six-months introduction to advertising
Calle Flygare Theatre School - Stockholm
A two-year program Acting and performance
European Film College - Ebeltoft
A one-year program Basic learning in filmmaking
Experience
2025 - Current
Director - NEWNEW - Stockholm
2022 - 2024
ACD - Battery - Los Angeles
2024
Jury - Le Book - Los Angeles
2017 - 2021
ACD - Perfect Fools - Stockholm
2016 - 2019
Creative Lab Teacher Miami Ad School
2016 - 2017
Art Director - McCann - Stockholm
Internships
Creative Lab - Le Bureau - Stockholm
Creative Lab - McCann - London
Creative Lab - Havas - New York
Creative Lab - 360i - New York
Awards
Photography
Finalist - Life Framer Judged by Martin Parr
Advertising
Gold - Excellence Awards - Grönborg Live
Merit - Excellence Awards - Grönborg Live
Merits - One Show - Grönborg Live
Golds - Spinn Awards - Grönborg Live
Gold - 100 wattaren - Grönborg live
Merit - Guldägget - Grönborg Live
Merit - Guldägget - Janne Walk
Merits - One Show - Janne Walk
Shortlist - Eurobest - Houdini Menu
Gold - Award of Montreux - UN Women
Gold - ADC Young Guns - UN Women
Gold - YGA - Coding For Toddlers
Gold - Young Guns Award - UN Women
Silver - Young Guns Award - D-Coffin
Bronze - Andy Award - Un Women
Wood Pencil D&AD - Pantone Skintone
Future Lions Finalist - Unreal Health Sticker