Transformers Reactivate

Game developer Splash Damage tapped us to name and launch their new Transformers game at the 2022 Game Awards. Inspired by the game narrative, we named the title Transformers: Reactivate.

For the launch trailer, we needed to be hyper aware of our live and online Game Awards audience, 120+ million people. It’s an over saturated space for game trailers so we knew we had to hook them and keep them guessing until the end.

The hook was 80s newstalgia. We drew visual inspiration from the opening of RoboCop and paired that with a haunting cover of Bon Jovi’s “Dead or Alive”, to give you that little hit of nostalgia that you buried long ago.

Director Aaron Sims from Aaron Sims Creative (ASC), brought the script to life in Unreal Engine 5.

And re-watchability? There are over 80 Easter eggs in the film to generate excitement among core fans.