Houdini

The clothing industry is said to be the second-largest environmental polluter in the world. Houdini Sportswear is trying to make a difference in the textile industry. All their clothes are 100% recyclable.

We decided to put Houdini Sportswear’s 100% natural wool line to the ultimate test by biodegrading them. Once they turned into soil, renowned Swedish chef Sebastian Thuresson cooked a fine dining menu using vegetables grown from the soil of our decomposed base layers.

Closing the loop for real. Bon appétit!