RBC Apple Promotions

RBC wants banking to feel effortless, so it partnered with Apple, and we built “Viral Dance,” a multi-year campaign to bring new customers in. In the hero film, three friends film a TikTok-style dance on an iPad, and their enthusiastic moves end in a comic mishap. Instead of panicking about the damage, they split the cost instantly with “Split with Friends” in the RBC Mobile app.

The follow-up, “Vibing,” celebrated the fun of staying in sync with friends and showed how naturally the app fits into everyday life, making banking simple, enjoyable and worth switching for.